Who would not want an expert in their team? A great marketing consultant will bring expertise from years of education and honing their skills. Marketing Consultants are sought out and valued by their clients because how many business owners know their industry inside and out and know all that is needed to know about marketing their business? Most do not have the time or the motivation to learn a whole new industry? A great Marketing Consultants will have a broad range of expertise across all aspects of marketing, understanding the theories and principles that support marketing communications via mediums such as social media. They say knowledge is power, however, knowledge needs to remain current any good consultant will keep their knowledge current. Consider the cost of hiring an employee with that level of expertise? This is why many businesses large and small outsource to marketing consultants.
Many marketing consultants will have years of experience, helping a wide variety of businesses within numerous industries. This knowledge is transferrable to your business and your marketing needs. Many hire interns or a junior member of staff to try and save money, by hiring an employee with little experience, it’s like paying someone to learn as they go, with your brand as the guinea pig.
From my experience of working within large enterprises, it is almost impossible for an employee to be objective. Too many factors like job security and impressing the boss come into play. Let’s face it, with anything in life it sometimes takes someone from the outside looking in to see what’s wrong. Your employees may have a vested interest in “what you’re doing now” because they do it and are being paid to do it. However, a transparent marketing and business consultant will give you the hard facts. They will make justified recommendations on what needs to happen to grow your business and make it a success. Enlisting the support of a Marketing Consultant is a great way to breathe new life into your marketing efforts and make sure you have a strategy that works, not just a process that happens because “that’s what we’ve always done”.
Time, Cost Savings
A Business and Marketing Consultant’s expertise can also save you money. As a business owner or Marketing Director, you are approached by salespeople all the time. Your unbiased Consultant is a trusted go-to person. Based on understanding your business, a Consultant can inform you of the true benefits of what that salesperson is trying to sell you. For example, you are a realtor and an SEO marketing expert tells you it is vital to be on page 1 position one on Google. However, the marketing consultant will help you analyze the cost-benefit of trying to beat the likes of Remax to number one.
According to various studies, it takes an employee over six months to reach optimum performance. Business and Marketing Consultants with your industry knowledge are productive from the moment you instruct them. They do not need to learn your industry as they apply marketing principles to what you know about your business. As self-employed individuals, they are used to being self-starters and experts at jumping in and getting a job done without hand-holding. A good consultant will have tools at their disposal to be ready to go out of the gate. Through years of training and experience, a great business and marketing consultant will know what to ask you and how to support the sustainable growth of your business. They will also support you with your own accountability and help reduce procrastination.
No HR Issues
As an owner of a restaurant and as a general manager with Hilton, I fully understand how much time and money HR takes up, even with only one or two staff. A Consultant is not an employee, and therefore you are completely free of all the HR headaches, and costs, that come into play when you hire someone. This includes recruiting, turn-over, training and orientation, vacation coverage, payroll, sick time, stress leave, paper work, personal days, mat leave and continued education, just to name a few.
Every employee has what is often referred to as hidden costs. Do they need office space and associated equipment? Consider what is required to have your own marketing employee, laptop, printer, stationery, computer programs, etc? The ongoing training and staff development is another time and cost consideration of hiring an employee. Looking at the marketing industry, maintaining an employee’s knowledge requires around 30 hours of training a year, that’s almost a week of lost productivity in addition to the hard cost of that training. We as consultants undergo all that training without it impacting how we support you.
Like the salaries you pay your employees, the investment you make in a Consultant is a full tax deductable expense for your business. The GST you pay on this expense is an Input Tax Credit that you get back in the form of savings when your accountant files your GST.
Business and Marketing Consultants are ideal when an organization has a one-off marketing project, on a tight timeline. It needs to be executed quickly and efficiently. There is no time for a lengthy hiring and orientation process. An experienced Consultant will have completed many one of projects and understands that the project is time limited. Thus you avoid the obligations that can come with hiring an employee. We are your one point of contact and work you’re your creative, digital, social experts (or ours as required) to be time efficient and to ensure that your marketing efforts are integrated.
Friendly Organics has a cooperative approach and has built long-term relationships with past and current clients. We only work with businesses were a valued relationship can be established. There is no internal business politics to deal with as we are contracted to carry out a contract and not interested in progressing a career within your business. We have years of training, knowledge and expertise behind us, so we understand how to build a relationship with you. We are ourselves a small business and Paul has another business so fully understands the pressures, this makes building a relationship easier.
January 5th, 2021