When it comes to running a business and securing clients, one thing is for sure; your clients and customers will want to feel that they can trust the service or product that you can offer them.
Trust can be hard to build; however, the good news is that there are a variety of ways that you can try to ensure that your clients have faith that you will be able to deliver what they need.
One approach that you can take is to offer some form of a guarantee. There are a wealth of guarantees out there to choose from. Here are some of the most commonplace to help you work out which will work best with your services or products.
One of the most common guarantees that you are likely to see is one that is “money back”. Many people see that this is just their everyday rights regarding buying an item or signing up for a service, rather than an additional benefit offered by the company. This doesn’t mean that you should give up on this idea; in fact, it can be one of the most basic offerings that you can give your customers and shows them that you are taking their rights as a consumer into consideration.
If you have a product that is known for being long-lasting and durable, then a lifetime guarantee might be the right choice for you. Examples of some of the brands that offer this level of guarantee include Doc Marten and Eddie Bauer. Both of whom are known for being able to provide exceptional quality to their customers.
Try before you buy
Another common type of guarantee is allowing your potential customers or clients to try you out before committing to buying. This is particularly commonplace with online retailers, who may find that their audience feels concerned about diving in to make a purchase before they fully know what to expect from them.
This type of guarantee also serves as a way to make sure that whatever it is that you offer will be suitable for the customer. You will often see mattress suppliers provide this type of guarantee, as they know that comfort is going to be vitally important for their success.
Not every guarantee is around the quality of the item, how long it will last or whether it is fit for purpose. Another thing that you can offer is the best price guarantee. This type of guarantee means that, given a product comparison, if someone finds the same product as yours at a lower price, you will match it.
For the most part, this particular guarantee is offered when the market is competitive as it may give you an edge over your competitors.
The type of guarantee that you offer will depend on the nature of your business and what you think will appeal the most to your audience. No matter what you pick, one thing is for sure, and if you do decide to offer a guarantee, then the chances are that you are going to appeal to a whole new audience and secure yourself some new customers in the meantime.
As always if you need support with identifying business growth strategies such as these then please reach out and connect.
June 7th, 2021