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Content Marketing

Your logo is too important to get wrong

Your logo is often the first marketing communication your customers see. Your logo says everything about who you are, why you do what you do, and how you provide solutions to your customers. Even if you have a long-established business, it will have evolved, have your logo and message evolved with it? Are you considering […]

Read more December 23rd, 2020

Are hashtags still important to your business growth on social media?

On some social media platforms hashtags have been around since they were launched and with others such as Facebook and Linkedin they were adopted by the social platforms. However just because they have been around for over a decade do they still have relevance today? Like many marketing communication mediums, social media is noticing that […]

Read more August 18th, 2020

Social Media a tool for business growth!

Always start with planning. If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and a target market that you are disorganized. In addition to […]

Read more July 14th, 2020

Using the psychology of color for successful business growth!

When it comes to business growth, i is a case of looking at many aspects of your marketing communications. Have you considered how your customers subconsciously perceive you through your choice of colors in your marketing communications? Through the process of semiotics, people are influenced by colours, especially in content marketing. It is important that […]

Read more July 3rd, 2020

Which Social Media Video Platform?

Video is not the future video is now. Across all demographics and the major social media platforms, the correct video content is an extremely powerful form of digital content with the power to transform your business. In fact, latest stats indicate that 72% of people would rather learn about a product or service through video. […]

Read more February 8th, 2020

Parasocial Interactions good for business.

Parasocial Interaction is it important to the sustainability of your business? If you are like many, you look at certain celebrities and Politicians and wonder why are they so popular? Has society gone mad or is there a reason for their popularity? I mean in terms of their ability to create perceived intimate relationships with […]

Read more November 20th, 2019