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Marketing Tips

How to Communicate a Business and Brand Name Change

Communicating a name change to a business, brand or product is not an exercise to undertake without comprehensive research and planning. Many believe a simple marketing communications plan is sufficient. However there as numerous aspects to consider and a change involves a wide array of challenges and obstacles. But when done right, a change can […]

Read more April 20th, 2021

Email Marketing in a Pandemic

As an expert in email marketing, Paul has kindly written the following article to share his understanding of how email marketing works within the current climate of the pandemic.

Read more March 5th, 2021

Your logo is too important to get wrong

Your logo is often the first marketing communication your customers see. Your logo says everything about who you are, why you do what you do, and how you provide solutions to your customers. Even if you have a long-established business, it will have evolved, have your logo and message evolved with it? Are you considering […]

Read more December 23rd, 2020

Importance of online reputation management

How important are online reviews and recommendations for your business? In terms of sustainability and growth immensely important. When you consider all the various digital platforms that allow for reviews and or recommendations, this is a huge influence on your business whether you like it or not. The process cannot be ignored and must be […]

Read more September 1st, 2020

The Power of the Blog to grow your brand

Discover How Blogging Can Boost Your Business Did you know that businesses that use audience related blogs generate over 67% more leads than those who ignore the importance of communicating via a blog? A blog generates so many opportunities for creating quality touch points with your various customer segments. However, it is important to note […]

Read more December 6th, 2018

Instagram’s change how will it impact on businesses

Instagram’s change how will it impact on businesses? For some time, we have all been guessing how Instagram actually works, with some of us, using data to justify our estimations. However, now Instagram has finally explained the inner-workings of its algorithm-based feed. It was two years ago that the photo-sharing platform shifted to a machine-learning approach […]

Read more May 10th, 2018

A simple guide to social media marketing

Social media basics is not difficult or complicated for most businesses. However finding the right content that your audience will relate to and engage with is vital and normaly takes time and practice. Social media is about people and people like to be treated with respect. If you approach your social media marketing activities with […]

Read more April 13th, 2018

Humour makes you stand out.

I am betting that your inbox is similar to mine and you manage most of it from the subject box and snippet on your mobile device. I know if I read every single email in my inbox once, the majority would follow similar templates and formats. I subscribe to a couple of newsletters that after […]

Read more March 25th, 2018

Marketing in the 21st Century

Sustaining your business in the 21st Century? What are the common problems that a business has to deal with? Have they really changed over the years or just become harder to deal with? Customer Retention. New Customers Product development Customer care Brand Loyality All of these and more have been around for decades. What has […]

Read more September 10th, 2017

Surround yourself with people who will push you to do better resulting in greater business growth.

Surround yourself with people who will push you to do better and grow your business. As small business owners, we fully understand how difficult it can be to remain 100% focused 100% of the time. With this in mind, we created our Business Growth mentoring programme. We have a range of fully qualified mentors and […]

Read more August 23rd, 2017