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Google My Business A must have

How important to the growth of your business is Google My Business? For those not in the know Google My Business is similar to your Facebook Page/ Instragram page within Google. If your customers use Google to find any services or products that you offer then it is paramount that you take advantage of this […]

Read more February 17th, 2020

Which Social Media Video Platform?

Video is not the future video is now. Across all demographics and the major social media platforms, the correct video content is an extremely powerful form of digital content with the power to transform your business. In fact, latest stats indicate that 72% of people would rather learn about a product or service through video. […]

Read more February 8th, 2020

Parasocial Interactions good for business.

Parasocial Interaction is it important to the sustainability of your business? If you are like many, you look at certain celebrities and Politicians and wonder why are they so popular? Has society gone mad or is there a reason for their popularity? I mean in terms of their ability to create perceived intimate relationships with […]

Read more November 20th, 2019

Why is what you write on your website so important to SEO marketing?

Your onsite SEO marketing is vital to improve your search rankings! Long ago, you could just stuff your website and blog with keywords, buy links, and land on Google’s first page for a search term. I can still remember keyword stuffing the bottom of webpages and making the font and the background the same colour […]

Read more October 22nd, 2019

How do you know what you need to know to grow your business?

How do you know what you need to know to grow your business? Have you ever considered that you are completely unconscious of some of the skills and knowledge that you may require? Have you considered getting support and guidance to identify what you don’t know? It has been identified that there are four stages […]

Read more October 7th, 2019

Trust for Sustainable Living Conference

I would love to bring to your attention a recent conference that we attended at Government house. The Trust for Sustainable Living Conference brought together over two hundred students ranging from seven to nineteen years and from seven different countries. Representing their respective schools, the students were there to debate an extensive range of sustainability-based […]

Read more August 23rd, 2019

Commonwealth, Great for Canadians.

Did you know that the Commonwealth is one of the world’s oldest political association of states? It originated back when there was a British Empire. As these countries became self-governing, they took the option of retaining Britain’s monarch as Head of State and formed the British Commonwealth of Nations. In 1949 it became the Commonwealth, […]

Read more August 16th, 2019

Disappearing Google Reviews

I have noticed that a couple of my clients have had some of their google reviews disappear, it has never happened to any of my clients previously. Have you recently had some Google Reviews disappear? I bet you are struggling to get any sense from google or even a reply? Google did announce at the […]

Read more August 9th, 2019

Marketing strategies that work

Awesome Marketing Strategies For Small Businesses I have been supporting small businesses in both England and now Canada for over 20yrs. As an educationalist I want to share with you some of the marketing strategies that I know work for small businesses when applied correctly and consistently. The difficult element of marketing is fitting your […]

Read more July 26th, 2019

How Brands influence our life

What is a brand? If you are asked that question, how do you respond? Do you describe a logo and designated colours? Maybe you talk about it in terms of descriptive adjectives, similar to how you’d describe a friend or trusted colleague? Or maybe you reply with the purpose of that particular brand? Large multinational […]

Read more May 7th, 2019