How do you know what you need to know to grow your business?


How do you know what you need to know to grow your business?

Have you ever considered that you are completely unconscious of some of the skills and knowledge that you may require?


Have you considered getting support and guidance to identify what you don’t know?

It has been identified that there are four stages of knowledge consciousness. Initially a person could not even be aware of how little they know, or unconscious of their incompetence.


Through support or other methods, they become conscious of their lack of knowledge or incompetence.


Now aware of their need, they consciously acquire the required skills and knowledge and make a conscious effort to use the newly acquired skills.


The final stage of understanding comes when the knowledge is utilized without it being consciously thought through.



This can be seen throughout a persons life, consider the skill of walking, initially you did not know that you needed to walk, then you become aware of the need to walk, you then walk but have to think about it as you are doing it, then you get to a point where your subconscious undertakes the activity with no conscious thought.

This process can take months, years or can happen all in a very short period of time.

I am sure you can relate to numerous incidents in your life where you have been through this learning process.



Unconscious Incompetent

How many times have you come across a situation where you did not know that you did not know? It is not that a person is incapable of the knowledge or skill required, it is more that they are actually clueless about their inability.

We all have been and probably will be an Unconscious incompetent from time to time. The challenge is to accept it and not let fear of learning prevent you from moving through the steps.


Unconscious Competent

I am sure you have come across people in your life that have been successful, but you wonder how? They appear to have gained success without understanding how this has happened. Sometimes they are called lucky or gifted.

Personally, I can relate to this with teaching and mentoring, I supported students and business individuals with success but had no idea how or why. I then returned once again to University and gained the knowledge behind my actions.


Conscious Incompetent

This can be for most the hardest step of the learning journey, it is quite hard for humans to accept that they are incapable and knows it. To move forward two elements, need to go out of the window, fear of learning and ego. Once they are no longer on the table the individual normally progresses and becomes a conscious competent. This is where the real support comes in, the first two elements are fairly easy to help a person identify.

Most of my clients arrive at this stage quickly or come to me already at this stage. I find it very important to ensure the fear and ego have been removed as this prevents some from using the lack of knowledge as an excuse for their business not growing.

Conscious Competent

This is my goal with most of my clients, once they get to this point, we are on the road to sustainable business development. They take complete ownership for their successes and failures.

My support normally reduces, to a point where it becomes a mentoring role and we ensure that minimise becoming a unconscious incompetent on all aspects of their business.

How do you become a conscious competent? It takes reflection and analysis; some individuals can carry out self-analysis, but many need some support to ensure they are on the right path.


Self-analysis in itself is a skill and allows us to make see what we do well and capitalize on it, it should be carried out as impartially as possible, which is difficult as being human we are subjective in nature and we need to park the ego.


If you would like some guidance and support on becoming a conscious competent in growing your business, please get in touch for a free consultation.

A collaboration between Friendly Organics and Friendly Consultancy

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